Automotive electronics companies should have found opportunities in the capacity of the crisis – Sol

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?? Interview Shenzhen Soling Industrial Co., Ltd. General Manager Xiao line also 2008 financial crisis since the beginning of the end was finally in the automotive supplies industry to feel the coolness from the automotive electronics industry is no exception, industry shuffling and industrial upgrading is growing wave. How to respond to this financial crisis become a problem many companies have to face? Recently, HC Auto Accessories Network interview with the Shenzhen Soling Industrial Co., Ltd. General Manager of Shaw line is, the following is the dialogue. HC Network: Xiao General, hello, can you briefly describe the development process and the company’s business philosophy? Xiao total: Soling was founded in 1991, is a collection of R & D, design, production, processing, sales Car Audio Manufacturing enterprise, with its abundant capital, advanced technology, efficient management, a strong independent research and development capacity, China’s biggest and most powerful Car audio Production base of the system. Shenzhen Soling Industrial Co., Ltd. General Manager of Shaw line also Have a saying: Customer is God. Mean that is good service, because the service is good the best is to sell their products. We do not fear put the customer first and brought Soling each employee with the company listed first. We believe that the staff is the first productive force. A good team of employees with skills and experience of the precipitation, will have good products and satisfactory after-sales service to customers in order to long-term rapid development. At the same time enterprises and their suppliers must be set high Cooperation Relations. Because only the best suppliers to understand the quality of products, business counseling through the supply and development in the long run will certainly improve the product quality, thus promoting the development of enterprises. Therefore, I would like from the three “firsts” we should feel that our management philosophy and our main line of development these years. HC Network: The recent financial crisis began to transfer to the Mainland, especially the coastal areas of small and medium enterprises. So there is no effect on the Soling? Xiao total: this crisis is basically to do foreign trade business are affected, especially those without their own R & D team in the business, crisis, decline in foreign orders and transfer, be transferred to the strong cooperation with the manufacturers. It can be said without the core team, core R & D capabilities of the manufacturers certainly face out of the domestic market, no one wanted to come to this piece of fat is now a bite, but not that bite can bite, does not mean that capital strength will be able to rush, not have their own R & D, did not build their own all the channels, not their own after-sales support system is absolutely impossible to open up its domestic market. These factors can be done is not got one or two days, must have accumulated certain amount of time can, but our businesses, the financial crisis has so far not much impact on us. Europe and the United States orders only relatively less, so far, cable companies still have nearly 2,000 Mitsubishi, we have arranged a day of production, overtime at night. We guarantee that as far as possible the economic crisis will not lay off. HC Network: Car audio and video of the competition now has been very fierce, and now just in time for the global financial crisis, In this financial crisis, Soling how to grasp the opportunities the crisis and challenges? Xiao General: Andy Grove said: “not prepared to die in a crisis business, outstanding business success in the lean crisis, only a great business opportunity in the crisis was found.” External environment situation unpredictable, so Soling have to face all kinds of unexpected crisis. Calm and dignity that chaos, we finally will be able to pull through and create new opportunities.

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