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With China Car Development of the industry, car has become a major investment in housing as important as one of the family, has become a life peer with our close partners. Car like a man’s friends, because your car’s feeling of pity, you want to achieve the ultimate beauty of it and let this beautiful lasting as much as possible, Auto Beauty Industries emerge and flourish. Automobile beauty industry the main driving force, leading to its future inevitable. And this driving force is the pursuit of human instinct for beauty. Car finish beauty of the steps are similar to the human beauty: washing, cleaning, polishing, care and maintenance. Micron will be defined as “intensive care five-car finish chain link.” Industry, various types of branded products or services are tightly around these five areas, as well as a number of other different material surfaces, such as leather and velvet seats, external plastic edges, internal instrumentation, Tire Wheels and so on. Cleaning, is the owner of vehicles most often used for nursing programs, according to surveys, in addition to 3% of the owners are not year round Car wash In addition, 97% of the owners or wash their cars regularly. Thus, around the car wash also had various types of products and services, such as: fine hand washing, water washing, automatic washing machine, car washing and other self-help. Can be expected that these different car wash services will continue to coexist for some time down, but as the owner of the car wash products, car tools and car washing processes required to improve, some idea of the businesses will raise standards of service, thus competition pushed the car wash industry level, while washing in the future will not only attract popular means beauty shop. The price of car washing will be improved, high-quality car wash will be for the beauty shop for high value-added beauty. If you want better care of vehicles and make it as beautiful as new and preserve the value of the vehicle washing is not enough, regular deep cleaning paint pores, deep and stubborn dirt attached, remove paint defects, add paint resin oils restore gloss and surface finish is clean and harsh climate protection barrier between the building to be able to achieve beautiful and protection of the double effect. In China, 80% of car owners in the three aspects of conservation and consumption, but how to choose the right products, select the appropriate services when, but it is missing information and lost part of most car owners, various concepts There is no hype and confusion that the owner fit in, even some professional beauty store owner, saying the bombing was also feeling a variety of difficult choices and to follow. This is undoubtedly the healthy development of the market affected. Look at other industries, such as real estate Decoration And female beauty industry, have been from the confusion and speculation in the concept of gradually standardized, and regulated market not only will not affect the business of a reasonable profit, also benefit consumers, the market share also expanded. This is because the information society of diverse information so that consumers can access multiple channels of information, transparency and wise consumer choice making. Automobile beauty industry will be the same, exaggerating the effect, confusing the brand life cycle of product function will be very short. With car paint and other surface science and technology progress. Paint the anti-oxidation, corrosion is also changing, also appeared on the market after a number of beauty products to further enhance the protection, but this does not mean that the surface of the car no longer need maintenance and care. Micron 108 years, has been committed to “ground maintenance, easy care” concept, if the negligent care of vehicle owners will find that some products can not achieve high commitment to their own imagination, and thus lost confidence in beauty care products. In short, the Internet has shortened the distance between human beings and enhance communication and exchanges, but also increase the flow of information. Owner of the car and demanding excellence skin care, so that businesses face a greater challenge, but also great opportunities.
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Interview with John McEleney, Vice Chairman of the National Auto Dealers Association (Bloomberg News)