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08 years of success is the result of heavy volume market2008 a breakthrough year is the ceiling of the year dedicated car is the brand banner year, but also the manufacturers Eight Immortals, have done their best year. Brand is “your Changba, we further stage,” the main reason for the price of the common people, the market fast heavy volume, resulting in a seller’s market.
First: the price of the civilian population ofCar in 2005 dedicated a good helper greatly expanded, creating a new class, created a good helper in the industry the first brand awareness, but because prices have been high, 08 years ago with Navigation Car audio Dedicated car retail price around 10,000 yuan, which is an obstacle to consumers the price, so the main focus of this phase of product models in 20 million yuan; 2007 Europe and China reduced the retail price of around 5,000 yuan, products Civilian prices to car owners all themselves, and quickly occupied the 10 million and other sub-models, a market leader in this segment, because the price advantage, but also occupy some 200,000 yuan-level models sales, forcing price cuts to meet competition. Lower prices of the products of civilians, to the owner to purchase the expected sales volume appeared in geometric growth.
Second: Market Fast heavy volume As prices for common people, the owner no longer wait, willing to pay for. Second vehicle plant in the audio-visual navigation because the release of version, for the automotive after-market products do enough bedding, OEMs and after-market Car audio Navigation 2 times the price gap, a huge city spread more after the owner has chosen to market modification; Finally, as the auto market after the 4S shop channel to receive products, in the nearly empty channel explosive growth there. Prices for common people, the promotion of vehicle factory bedding, 4S store is not excluded, the heavy volume the market quickly.
Dedicated car navigation car audio and video come a 2008 “100 spiritual struggle” stage, in 2009 as a one-way outside the domestic transfer, vehicle sales slowdown, financial crisis, the three big mountains of pressure increased between brands fighting for market share. Buyer’s market will inevitably lead to oversupply.
Buyer’s market is that owners have the final say, who can seize the vehicle owner is equivalent to have a profit. Who to bring more value to the owners, whoever has the market. However, just heavy volume market, the brand a big issue around the price war, when our God has not only look at the consumer prices, but rather to see the value, while in 2008 how to give a homogeneous product to bring God different values?
09 will be faced in the difficult situation08 years of success is the success of Seizing an opportunity, have a product to succeed, not the core strengths of the establishment, last year’s “trick of fresh, eat day” has gone, the face of financial crisis, vehicle slowdown, the domestic market, domestic car audio navigation will be intense competition in the market, 2009 will be a car audio navigation how kind of market? How kind of an encounter difficulties? In the dilemma of how to achieve fast finite breaking Bureau? These issues are placed in front of each brand.
09 years of market trends First, the market slowdown, the slowdown in vehicle sales, car audio navigation market will inevitably bring about slower growth; Second, the purchase of tax benefits, so that the growth of low-end market, or Jia Jiao, most of these owners The first car, benefits, buying the basic configuration is their spending habits, car audio navigation is not their concern, although the cars up, but not much growth in video navigation is a shift in process.
Second, product homogeneity, in 2008 the rapid growth of the market, many manufacturers are busy meeting orders, expansion of production, running sales, and not spend too much R & D manpower, material and financial resources.
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